In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Kris Rudeegraap, the Co-Founder and CEO of Sendoso. Together they unpack the power of personal touches when it comes to customer retention, discussing the importance of humanizing the sales process, and proposing a redefinition of account-based marketing.

Kris Rudeegraap is the Co-Founder and CEO of Sendoso, a company that helps businesses engage with customers throughout the buyer's journey. With a focus on trackable, measurable, and scalable strategies, Kris has led Sendoso to provide innovative solutions that enhance marketing ROI and improve customer relationships.

Here’s the link to the examples of personalized customer gift ideas that Kris references during the episode. 

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Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.

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