270. Exploring the Journey from Agency to Product Development, with Davey Jones

Intro

In this episode of The Innovative Agency, we talk with Davey Jones, CEO of BDOW!, about his transition from running a marketing agency to developing digital products. Davey shares insights into how his experiences co-founding Davey & Krista and Till Agency shaped his journey toward creating tools that help designers and agencies convert clicks into customers. They discuss the importance of testing ideas, balancing client work with product development, and leveraging relationships for business growth.

 

What you will learn in this episode: 

 

• How Davey transitioned from agency ownership to building digital products.

• The importance of market research and beta testing in product development.

• Strategies for balancing client work with the development of new products.

• Insights into the lead generation process, both organic and paid.

• Why leveraging existing client relationships can help test new ideas.

• The critical role of having a profitability strategy in your core business.

• How to identify market opportunities through conversations with clients and prospects.

Bio

 Davey Jones is the CEO of BDOW! the pop-up and form tool that allows designers and agencies to turn clicks into customers. (It’s also the sound you make as you punch your fist into the air in excitement after doing something amazing BDOW!). Davey helps online businesses focus their marketing efforts by helping them answer one question: How can that work for someone like me?! Davey has extensive experience in the digital marketing world as former CEO of formilytics, and co-founder of both Davey & Krista, and Till Agency. 

 

Resources:

 

• Website: https://bdow.com/ 

• Instagram Personal: https://www.instagram.com/daveytjonesy/ 

• LinkedIn Personal: https://www.linkedin.com/in/david-jones-714aa31b8/