Future of UX | Your Design, Tech and User Experience Podcast | AI Design #140 AI Project Case Study with Flore de Crombrugghe
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Jan 22, 2026 Flore de Crombrugghe, a versatile UX/UI designer and illustrator, shares her journey of creating an AI-powered prototype to bridge the communication gap between designers and non-designers. She reveals how she identified critical presentation challenges within design teams and used AI tools to prototype solutions. Flore discusses the benefits of hands-on experimentation in AI design, emphasizing the evolving roles of designers as they harness AI for rapid prototyping and strategic decision-making. Tune in for valuable insights and practical tips for integrating AI into the design process!
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Stage Fright Sparked A Design Tool
- Flore started with personal stage fright which inspired her project to help designers present confidently.
- She discovered interviews shifted the focus from slide creation to handling tough stakeholder questions during presentations.
Design Needs A Business Translation Layer
- The core problem was translating design rationale into business-impact language before and during meetings.
- Framing answers to likely stakeholder questions reduces friction and increases persuasion in cross-functional presentations.
Combine Research With AI Prototyping
- Do use research plus AI tools like Notebook LM to brainstorm features and synthesize market findings.
- Then test those prompts and outputs in a prototyping tool (Flore used Lovable) to iterate quickly.