Jeremy Gilbert, a cultural commentator and music expert, returns to share insights on Oasis's reunion and its significance. He explores the overwhelming nostalgia for the 90s and why Oasis became the forefront of that era's music scene. The conversation highlights how their unique sound resonated with a diverse audience, uniting fans across various rock subgenres. Gilbert discusses the media's vital role in crafting the band's public image and the lasting impact of their music on contemporary culture.
Oasis's rise to fame was significantly fueled by media narratives that resonated with diverse audiences across different guitar rock genres.
The band's ability to merge elements of classic guitar rock with a relatable image enabled them to attract a wide-ranging fanbase.
Deep dives
The Media Influence on Oasis's Popularity
The podcast discusses how Oasis's emergence was heavily influenced by the media, particularly the BBC and sections of the music press, which crafted a specific narrative around the band. This media investment allowed Oasis to appeal to diverse audiences who had previously identified with different styles of guitar rock. Fans of various genres, from the Smiths and Guns N' Roses to Simple Minds and U2, found something relatable in Oasis's music, despite their differing musical backgrounds. The band effectively bridged these gaps by tapping into universally appealing elements of guitar rock, making them accessible and popular.
Creating a Coalition of Audiences
Oasis's ability to unite previously fragmented audiences is highlighted as a key reason for their immense popularity. By shamelessly exploiting common characteristics of white male guitar rock, they produced a sound and persona that resonated with many listeners. This strategy allowed them to capture a wide demographic, pulling in fans from various music scenes. The combination of big chords, memorable choruses, and a swaggering image contributed to their status as a cultural phenomenon, ultimately shaping the landscape of popular music during their rise.
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The Cultural Impact of Oasis: Uniting Diverse Audiences
Jeremy Gilbert returns to PTO to discuss the news that Oasis have announced that they will be reforming to perform a series of gigs next summer. We discussed the reaction to that news, why 90s nostalgia is so prevalent, and why it was that of the various guitar groups of the time, it was Oasis who became so successful in the mid 1990s.
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