Facebook Shops Launch, Recess Ran Out Of Puzzles, And The DTC Brands Getting Into TV (Ecomm Noms #4)

Show Notes & Links

• [1:07] What the Shopify x Facebook partnership actually means for consumers.
• [3:09] The only way to pronounce GIF.
• [7:29] Highlights from Shopify Reunite.
• [9:51] Recess’ newest drop(s).
• [12:22] The DTC brands coming to a TV near you.
• [16:24] What the buyer journey actually looks like.
• Kristen LaFrance on Twitter
• Kristen's newsletter
• Facebook and Instagram roll out Shops, turning business profiles into storefronts
• Shopify unveils Balance debit card, opens AI-powered fulfillment network to merchants
• From CBD Soda To Street Style, Recess Releases ‘Realitywear’ With Three Fresh Flavors
• ‘The efficiency was there’: Falling TV ad prices lure in DTC brands to shift spending away from digital
• As big advertisers go off air, Lively leads the DTC brands testing TV at cut-price rates