

Business Wars Presents: The AOL-Time Warner Disaster
Aug 11, 2025
Dive into the tumultuous world of the AOL-Time Warner merger, a corporate saga marked by ambition and downfall. Discover how AOL's stock plummeted amidst internal strife and external pressures, revealing the chaos behind big business dreams. Uncover the ethically murky waters as AOL's team employs creative accounting to meet Wall Street's demanding expectations, stirring debates on financial integrity. This gripping tale of corporate disaster shows how ambition can lead to unexpected pitfalls in the tech landscape.
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Stock Price Is Negotiation Currency
- In a stock-for-stock deal, every dollar your shares drop weakens your negotiating hand.
- Steve Case pushed to prop the price because perception directly shaped merger leverage.
Small Accounting Tricks Become Habit
- Once AOL crossed an ethical line to hit numbers, repeating manipulations became easier and more likely.
- Those tactics eroded honest momentum and increased systemic risk across the company.
Last-Minute Ad Swap Scam
- AOL converted a legal settlement into a $20M ad blitz to hit quarterly numbers.
- They ran Wembley's greyhound ads without approval to manufacture revenue and traffic.