Waveform: The MKBHD Podcast EVs During the Super Bowl and iMessage Reactions on Android
Feb 18, 2022
David Imel joins the hosts to dive into the world of electric vehicle commercials from the Super Bowl, highlighting innovative ads that blend humor with nostalgia. They discuss GM's clever use of pop culture to sell EVs and how these ads reflect shifting automotive trends. The conversation then shifts to the complexities of Android and iMessage reactions, unpacking the quirks of cross-platform messaging. Finally, they explore a glitch in AT&T's trade-in program, revealing how customers benefited from unexpected trade-in values.
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Episode notes
Kia EV6 Review Bump
- Doug DeMuro's Kia EV6 review video gained thousands of views during the Super Bowl.
- This happened after the Kia EV6 commercial aired, showing increased interest.
Super Bowl Storytelling
- Super Bowl commercials are more about storytelling than product advertising.
- Electric car ads frame their product as the future of cars, highlighting high-tech aspects.
Polestar's Unique Ad
- Polestar's Super Bowl ad was a series of statements about what their cars are not.
- These included "no dieselgate" and "no conquering Mars," generating intrigue.