Arthur Castillo is the Director of Content, Community & Partnerships at Aligned. Aligned is pioneering the new way that B2B revenue teams interact with customers in today's remote, digital era.

After excelling as a top 3 sales rep at every company Arthur worked for, he decided to explore marketing and his obsession with the B2B buying journey.

We talk about how Aligned made LinkedIn, with over 10M+ impressions per year, one of their biggest lead channels and many other topics like:

- Understanding PLG and Sales Strategies

- Developing a Unique Point of View

- Measuring Success and Growth

- How to Start Posting on LinkedIn

- Experimentation and Goal Setting

- The Importance of Customer Feedback

- Supporting CEOs in Content Creation

- Targeting the Right Audience with Founder-Led Marketing

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connect with Arthur:

Arthur’s Linkedin: https://www.linkedin.com/in/arthur-castillo/

Aligned: https://alignedup.com/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 Introduction to Aligned and Its Leadership

03:01 The Power of Founder-Led Marketing

05:52 Understanding Buyer Enablement

09:09 Developing a Unique Point of View

12:07 The Feedback Loop in Content Creation

14:55 Measuring Success and Growth

17:52 Strategies for Advocating Content Marketing

20:51 Framing Content Marketing as an Experiment

24:02 Experimentation and Goal Setting

27:24 The Power of Content as Leverage

30:00 Understanding Customer Feedback

32:20 Supporting CEOs in Content Creation

35:30 Targeting the Right Audience

39:53 Navigating Complex Buying Committees

43:02 Bridging Communication Gaps

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

NEA Leads a $100M Round Into New $1B AI Startup