Build It. They'll Come. 2024 – Kismet – how Mark Woodland’s healthtech startup, NDIS platform Kismet just got $32 million richer, thanks to a successful funding round from investors. (From the archives!)
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Sep 22, 2024 Mark Woodland, a serial entrepreneur known for his innovative work in healthtech and childcare, discusses his journey with Kismet, a platform revolutionizing NDIS services. He shares how Kismet, started in 2022, quickly raised $32 million, enhancing compliance and reducing fraud in healthcare. Woodland highlights the evolution of digital check-ins and the emotional rollercoaster of securing venture capital. He also reflects on lessons learned while transitioning from military service to entrepreneurship, showcasing his unique insights into both sectors.
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Kismet's Origin
- Mark Woodland's mother-in-law struggled to find in-home aged care services for her mother.
- This personal experience inspired him to create Kismet, a platform connecting patients with healthcare providers.
Timing is Key
- Mark pitched Kismet in 2010 but faced rejection due to the limited technological adoption among the elderly.
- 13 years later, a generational shift made the idea viable due to increased tech savviness.
COVID's Impact
- The COVID-19 pandemic inadvertently taught the population how to use digital check-in systems.
- This normalized the concept, which is crucial for platforms like Kismet.