Welcome back to L.I.F.T.S, your bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up some debate.

This week’s episode discusses data from the industries latest research reports, The 2023 IHRSA Global Report and The 2023 U.S. Health & Fitness Consumer Report, as hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by Pamela Kufahl, Senior Director of Communications with IHRSA, and Melissa Rodriguez, Market Research Advisor for IHRSA.

By digging into the data of these reports, the team get into discussions about:

IHRSA’s three pillars; education, advocacy and research.
Market size and consumer behavior.
In-person and digital member touchpoints.
Training trends; Pilates, strength and treadmills.
Intersection of fitness and healthcare.
The holistic approach; recovery, mental health and longevity.
Fitness evolution and advocacy efforts.
Click-to-cancel regulations.

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Men Should Stay Out of Women’s Bathrooms. Period.