
The Mobile User Acquisition Show
đŽ How to start a game studio with a $500 budget - with Kentaro Sugiura (Founder at Evelong Games & Former Head of User Acquisition in APAC at BoomBit)đ¸
Our guest today is Kentaro Sugiura, former Head of User Acquisition in APAC at BoomBit and founder of his own game studio Evelong Games. Iâm excited for this interview because Kentaro is among the few people who has transitioned from being a game marketer to a game developer. In this interview we discuss what itâs like to be creating your own mobile game studio without a technical background - and how itâs often easy to start making classic games.
Key Highlights:
đ˛The most important element of running a classic game.
đŻClassic games have very strong long term retention.
đŁHow Kentaro found development resources to build his first game. What his communication with his developers was like.
đ¤Should you build a game from scratch or buy source code online to customize it?
đŞđ˝How Kentaro maximizes organics for his apps.
đ¨How Kentaro thinks about creatives for his marketing.
đ˛Finding opportunity by keeping marketing strategy simple and effective
đDoes long term LTV matter for optimizing a classic game?
âď¸What sort of analytics is best for a small game studio.
đŻâDoes this same approach work for a hyper casual game?
âď¸What sort of scale Kentaro is at with revenue and spend.
đ¤ˇđ˝ââWhy more people don't start their own game studios.
Check out the full transcript and show notes here: https://mobileuseracquisitionshow.com/episode/how-to-start-a-game-studio-with-a-500-budget-with-kentaro-sugiura-founder-at-evelong-games-former-head-of-user-acquisition-in-apac-at-boombit/â
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
**
Check out our podcast featuring inside stories of how technology evolves and grows:
http://HowThingsGrow.co