Our guest today is Kentaro Sugiura, former Head of User Acquisition in APAC at BoomBit and founder of his own game studio Evelong Games. I’m excited for this interview because Kentaro is among the few people who has transitioned from being a game marketer to a game developer. In this interview we discuss what it’s like to be creating your own mobile game studio without a technical background - and how it’s often easy to start making classic games. 

Key Highlights:

🎲The most important element of running a classic game.

💯Classic games have very strong long term retention.

🗣How Kentaro found development resources to build his first game. What his communication with his developers was like.

🤔Should you build a game from scratch or buy source code online to customize it?

💪🏽How Kentaro maximizes organics for his apps.

🎨How Kentaro thinks about creatives for his marketing.

📲Finding opportunity by keeping marketing strategy simple and effective 

📈Does long term LTV matter for optimizing a classic game?

⚙️What sort of analytics is best for a small game studio.

👯‍Does this same approach work for a hyper casual game?

⚖️What sort of scale Kentaro is at with revenue and spend.

🤷🏽‍♂Why more people don't start their own game studios.

Check out the full transcript and show notes here: https://mobileuseracquisitionshow.com/episode/how-to-start-a-game-studio-with-a-500-budget-with-kentaro-sugiura-founder-at-evelong-games-former-head-of-user-acquisition-in-apac-at-boombit/‎

**

Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

**

Check out our podcast featuring inside stories of how technology evolves and grows:
http://HowThingsGrow.co