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Leveraging AI
43 | Create Highly Converting Landing Pages: Blending Human Insight with AI Execution with Audrey Chia, Founder at Close With Copy
Dec 5, 2023
49:36
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Quick takeaways
- Understanding the audience's emotional triggers and desires is crucial for creating highly converting landing pages.
- Combining AI-generated copy with human input helps in crafting landing pages that captivate audiences and drive conversions.
Deep dives
The Importance of Strategy in Leveraging AI Tools
To effectively leverage AI tools, it is crucial to understand the importance of strategy behind the content. Simply focusing on the right tools without a process or strategy in place can hinder the benefits of AI. By understanding the specific audience insights and catering to their emotional triggers, such as desires and fears, businesses can create copy that truly converts. This involves identifying the different types of landing pages, analyzing top-performing websites in the niche, and structuring the landing page copy to address audience questions and concerns.
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