The Rainmaking Podcast TRP 166: Building Trust Through Strategic Story Telling with Jeff Bartsch
In this episode of The Rainmaking Podcast, host Scott Love speaks with Jeff Bartsch, strategic storytelling expert and founder of Story Greenlight, about building trust through the power of story. Jeff, who spent 20 years shaping stories in Hollywood, explains how professionals can use storytelling as a strategic tool to earn trust and connect with prospective clients. He emphasizes that storytelling is not just about entertainment but about thoughtful communication designed for a specific audience and purpose. By understanding what clients desire, the obstacles they face, and the transformation they seek, professionals can craft stories that resonate and build meaningful relationships.
Key topics include the concept of strategic storytelling, defining stories through desire, obstacles, and change, and tailoring narratives to meet the unique needs of prospects. Jeff shares practical techniques for developing a "story bank" of client success stories, origin stories, and value-driven narratives that demonstrate expertise and build credibility. He also highlights common pitfalls in storytelling, such as telling self-serving stories or failing to connect the narrative to the client’s challenges. This episode provides actionable insights for professionals looking to use storytelling as a powerful tool for trust-building and business development.
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Jeff Bartsch is a man whose life has been a testament to the power of human connection in all its diverse forms. His journey of discovery and exploration has led him to understand that he has been studying, implementing, and teaching human connection throughout his entire life, even though it took him a long time to fully grasp this realization.
Jeff's journey began at the tender age of 4 when he started playing the piano by ear. This musical pursuit eventually evolved into classical training, serving as an early avenue for him to connect with others through the universal language of music. In his junior high years, Jeff delved into the world of multi-track recording and MIDI sequencing, further honing his ability to communicate through sound.
High school brought another dimension to Jeff's quest for connection as he ventured into the realm of video production. This new skill allowed him to express himself creatively and connect with audiences through visual storytelling. His passion for both music and communication led him to double major in Bible studies and music composition during college, a period where he continued to expand his horizons.
To support himself, Jeff embarked on a unique dual career path. On weekdays, he toiled in a lumber yard, loading semi trucks with his own hands. On weekends, he assumed the role of a radio announcer, sharing his voice and connecting with listeners in real-time.
Despite his initial aspirations to pursue film school, financial constraints steered Jeff in a different direction. He found himself in the heart of Hollywood, crafting his career as a television editor for some of the world's most prominent media outlets, including ABC, NBC, Universal, Disney, Apple, and many others. His insightful commentary on the entertainment industry earned recognition in numerous textbooks, the Associated Press, USA Today, and Time Magazine. In fact, he even authored a book titled "Edit Better: Hollywood-Tested Strategies for Powerful Video Editing."
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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:
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Links:
storygreenlight.com/rainmaking
https://www.youtube.com/watch?v=Nrft_CFbkso
https://www.linkedin.com/in/jeff-bartsch-0265934/
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