B&H Photography Podcast Brandon Woelfel on Growing as a Photographer and Creator
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Nov 13, 2025 Brandon Woelfel, a dreamy portrait photographer and content creator known for his striking use of color and lighting, shares insights into his creative journey. He discusses transitioning from fine art to photography and how Instagram shaped his career. Brandon addresses adapting to social media changes, balancing audience expectations with personal creativity, and the importance of community connection through live workshops. He also explores leveraging AI in his workflow to enhance, not replace, creativity while offering practical advice for fellow creators.
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From Fine Art To Instagram-Fueled Photography
- Brandon started in traditional art (drawing, painting, ceramics) and only turned to photography after Instagram launched in his senior year.
- He studied computer art at SVA, grew his Instagram while in school, and freelanced in photography after graduating in 2016.
Adapt To Platform Shifts, Not Every Trend
- Adapt to platform changes but keep your creative process intact; pivot when needed instead of blindly chasing every trend.
- Embrace new formats (stories, reels, vertical) at your own pace to avoid burnout and stay relevant.
Let Inspiration Drive Your Schedule
- Let your inspiration set your posting rhythm instead of rigid schedules to prevent creative burnout.
- Reduce pressure by listening to your energy and posting less when you need rest even if it's your job.
