This is Growth! Growth Pill: Your Customers Are Learning from AI, Not You
Nov 5, 2025
Customers now turn to AI for answers, making it crucial for businesses to adapt. The shift towards AI-driven search will outpace traditional organic search by 2028. If content isn't optimized for AI, it risks becoming misleading, frustrating users in the process. Discover the concept of AI Engine Optimization (AEO), essential for all teams, not just marketing. Learn three critical steps to ensure your content is discoverable, comprehensible, and reliable for AI. Embrace the future of customer education with AI at the forefront.
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Customers Learn Via Conversational AI
- Customers are shifting from Google to conversational AI like ChatGPT for product how-to questions.
- This change means your help centre will no longer be the primary entry point for learning.
Invest In AI Engine Optimization
- Do invest in AI Engine Optimization (AEO) to make your existing content usable by AI.
- Make content easy to find, easy to understand, and easy to trust so AI returns accurate answers.
Make Content Accessible And Clear
- Do make your content accessible so AI can scrape it: avoid paywalls and hidden code.
- Write in natural language and structure content clearly so AI can find and interpret answers.