HAYVN Hubcast From Meta to Meetup Magic: Petra Pasquina's Journey to Founding Groopl EP 123
Jul 21, 2025
Petra Pasquina, a marketing professional turned tech entrepreneur, shares her journey from working at Meta and MasterCard to founding Groopl. She discusses the chaos of managing group logistics and how her app simplifies the process by combining essential features like chats and event invites. Inspired by pandemic isolation, Petra identified a gap for small community organizers. She also highlights her solo-founder approach and plans for Groopl's growth, including upcoming premium features to further assist users.
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Human-Centered Marketing Background
- Petra connects her psychology and business background to build products that serve real human needs.
- She frames marketing as understanding people and creating things they love.
Built MasterCard's Latinx Program
- At MasterCard Petra built the entire Latinx marketing program after spotting a gap.
- She became known internally as the OG founder of their Latinx activities.
Pandemic Created Latent Demand For Gathering
- The pandemic exposed an epidemic of loneliness and fractured group life.
- Petra saw renewed need for tools that make gathering socially safe and simple.