113 - 'Tis the season to start planning for the season that's just around the bend: those frenzied weeks of holiday gift shopping. Staying on the sidelines—offering no Black Friday, Cyber Monday or Small-Business Saturday specials—is a perfectly valid choice. But you may still have people looking to buy gift certificates for their loved ones.

This week, Mandi Pratt from Greyboy Pet Prints and I talk about best practices for offering gift certificates, showing appreciation for your best clients, and why you should think twice before publicly posting holiday sales.

What To Listen For:

The potential pitfalls of selling gift certificates
Why you'll want an introductory email from the purchaser
The legal considerations for expiration dates
How Nicole makes her gift certificates look and feel like a *real* present
Why you should never sell gift certificates for specific products
Ideas for thank-you gifts for your very best clients

And after listening to this episode, if you're curious about Mandi's beautiful etchings, you can get one for yourself—or for your best client—at 30% off the regular price. Just use the code HOTD30 at checkout.

Resources From This Episode:

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Gift Giving and Gift Certificates with Mandi Pratt