Annie Su & the Unique Intersection of Food and Advertising

Meet Annie Su, she's a full-time marketing executive and part-time foodie.  Originally from Taiwan, most of her career has been in advertising agencies before recently joining the client side.  She spent the prime of her career with Ogilvy, first in Taipei, then Beijing, and finally, Shanghai.   Annie is also the author of 2 books, 1.  日尝时光：下班陪你进厨房  2. 当冰箱：只剩下乌鱼子, books about food, stories, culture, and the human experience.  You learn why Annie has had a successful career in the fine art of listening to others.

1.  Meet Annie: Taipei to Beijing to Shanghai
2. How has the advertising business transformed since 2007?
3.  Annie's 3 big ad agency accomplishments:  A Taiwanese female introvert in a man's world
4.  Food & advertising: how are they connected
5.  Cooking food & telling stories:  about Annie's first book
6.  Traveling, Conversations & Stories:  about Annies 2nd book
7.  A future in advertising?  Annie's advice for her younger self:  Forever Young
8.  Join the client or agency after university?:  Annie's answer will surprise you
9.  The A/B Test:  Always the best part of the show



Annie's book on food & friendship:   当冰箱：只剩下乌鱼子Taiwan Only:  https://www.eslite.com/product/1001110932843108

Annie's (蘇宇鈴) book on food, travel & conversations:  日尝时光 (日嚐時光)

China:  https://item.jd.com/10026526933108.html
Taiwan:  https://www.eslite.com/product/1001287122410609


About Annie :  https://www.linkedin.com/in/annie-su-758a281b/

For everything ShanghaiZhan:  http://zhanstation.com/
Donate & become a ShanghaiZhan Patron:  https://www.patreon.com/shanghaizhan
Campaign Asia:  https://www.campaignasia.com/

ShanghaiZhan Theme Music:   by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin:  https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin:  https://www.linkedin.com/in/alikazmi/