Thrive Market: Building a Mission-Driven Platform with Sasha Siddhartha

“On the sustainability side, [we’re] helping our members understand the benefits and positive impact they’re having… How much are they able to reduce their carbon footprint? How much waste is diverted from landfills by shopping from our platform?... Being able to present that information is critical to helping [customers] feel good about their membership and really helps provide value that goes beyond the boring utility of grocery shopping.”

This week, Leon and Zoë are joined by Sasha Siddhartha, the Co-Founder and CTO of Thrive Market, a membership-based market that makes high-quality, healthy, and sustainable products available for every budget, lifestyle, and geography. Prior to Thrive Market, Sasha began his career as an engineering leader at Microsoft before founding  a venture-backed fashion technology company. In this episode, Sasha explains Thrive Market’s approach to building mission-driven, highly personalized, customer experiences. Tune in to learn how Thrive Market weaves their key values into every aspect of a scalable business model.