Founder Thesis Building a D2C Growth Platform | Swagat Sarangi @ Smytten
In this episode of Founder Thesis, Akshay Datt speaks with Swagat Sarangi, Founder of Smytten, one of India’s leading product discovery and trial platform that is revolutionising the way consumers interact with brands.
An alumnus of Indian School of Business, Swagat worked with Google as the Head of Business Marketing before starting his entrepreneurial journey. His extensive 17 years of experience in varied industries helped him understand the pain points between brand-consumer interactions. Founded in 2015, Smytten facilitates and shapes the way new brands discern their consumer landscape.
Tune in to this episode to hear Swagat speak about Smytten’s interesting tech-enabled business model that is disrupting the online product discovery space!
What you must not miss!
- ROPO model
- Use of AI for customer acquisition
- Powerful B2B flywheel of the business model
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