Sarah Stockdale - Lessons from building a diverse community of ambitious marketers!

👉🏼 About the Guest:

Sarah is the Founder and CEO of Growclass, an online growth marketing training company. She is also a copywriting expert, the host of The Growth Effect, and the author of We Need To Talk About This, a popular blog and newsletter for millennial women.

Sarah has spent her career working on early-stage technology startups, including Wave and Tilt, and now coaches businesses and individuals to achieve incredible growth.

👉🏼 About the Host:

Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generated $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 22,000 using give-first principles and creating high-value content. Currently, he is the Head of Community +Brand at Threado, building a side project called GuestLab and runs a newsletter called YC Founder Stories alongside hosting this podcast.

👉🏼 Description:

Tune in as Sharath and Sarah discuss the ins and outs of marketing, copywriting, and creating a community for underrepresented underdogs.

Timestamps:

• 00:00: Episode Highlight
• 2:02: Introduction to Sarah Stockdale
• 2:58: How did Sarah start her marketing journey?
• 5:09: What makes Growclass stand out as a marketing course?
• 7:55: How is Growclass making the startup space more diverse?
• 13:27: How to grow a community in its beginning stages
• 15:45: The most needed qualities in marketing superstars
• 19:13: The niches of marketing to attack first
• 22:55: #1 tactical skill every marketer should master
• 24:50: Founder mistakes in copywriting
• 29:54: Writing copy as a marketing hire
• 34:09: The stopping point in editing copy
• 35:57: Community building vs marketing
• 38:30: Inviting and rewarding "givers" in a community
• 44:20: How to scout podcast guests
• 46:24: How to write a great cold email
• 48:00: Sarah's #1 ambition right now
• 49:50: Outro and closing thoughts

👉🏼 Resources:

• Tilt: https://en.wikipedia.org/wiki/Tilt.com
• Community Decoded: https://communitydecoded.threado.com
• Emily Lonetto: https://communitydecoded.threado.com/3

👉🏼 Where to find Sarah Stockdale:

• Twitter: https://twitter.com/skstock
• Website: https://sarahstockdale.ca/
• Linkedin: https://ca.linkedin.com/in/sarahstockdale
• Growclass: https://www.growclass.co/

👉🏼 Where to find Sharath:

• Twitter: https://twitter.com/5harath
• YouTube: https://www.youtube.com/@5harath
• Website: https://5harath.com/
• Newsletter: https://5harath.substack.com/