ASOM Pod EP70: Black Friday & Cyber Monday 2025: Strategy, Growth, and Execution
In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) dive into how top DTC and SaaS leaders are preparing for Black Friday and Cyber Monday 2025 and what strategies actually move the needle when it comes to revenue, retention, and cash flow.
What you’ll learn in this episode:
- How to maximize customer lifetime value (LTV) during BFCM.
- Why customizable bundles and bulk box builders drive repeat purchases.
- The phased approach to running smooth and profitable promotions.
- When and how to convert monthly subscribers to annual plans for better cash flow.
- The psychology behind doorbusters, free shipping, and curated holiday boxes.
- How leading eCommerce teams are preparing their operations, messaging, and offers for 2025.
Whether you’re leading a scaling SaaS or growing a DTC brand, this episode is your Black Friday 2025 Playbook, straight from operators who’ve lived it.
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Big shoutout to our sponsors who make this podcast possible!
Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/
Kintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.com
Particl — the competitive intelligence platform built for eCommerce brands. Track real sales, inventory, and pricing across thousands of products to see what’s selling, who’s winning, and where to move next. Get started at https://www.particl.com/
Subscribe at https://asompod.com
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00:00 Teaser Trailer
01:17 Black Friday Cyber Monday Strategies
05:34 Introducing the Bulk Box Idea
09:56 Preparing for Black Friday Launch
11:29 Customer Feedback and Future Plans
21:50 Growth Packages and Subscription Models
25:39 Raw Materials and Paid Campaigns
26:43 BattlBox Black Friday Strategy
28:16 Phase Zero: Early Promotions
29:04 Phase One: Pre-Black Friday Offers
30:57 Phase Two: Black Friday and Cyber Monday
32:51 Phase Three: Holiday Mystery Boxes
38:45 Subscription Models and Customer Loyalty
43:46 Optimizing Cash Flow and Tax Benefits
49:01 Concluding Thoughts and Farewell
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Follow Jimmy Kim at:
X: https://www.twitter.com/yojimmykim
Linkedin: https://www.linkedin.com/in/yojimmykim
IG: https://www.instagram.com/@yojimmykim
Tik Tok: https://www.tiktok.com/@yojimmykim
Follow Bryan MacDonald at:
X: https://www.twitter.com/bryanomaspride
LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct
IG: https://www.instagram.com/@anythingbutasalad
Tik Tok: https://www.tiktok.com/@anythingbutasalad
Follow John Roman at:
X: https://www.twitter.com/@JohnMRoman
Linkedin: https://www.linkedin.com/in/john-roman/
IG: https://www.instagram.com/@johnnyromes
Tik Tok: https://www.tiktok.com/@johnmroman
Follow Amer Grozdanic at:a
X: https://www.twitter.com/@AmerGrozdanic
Linkedin: https://www.linkedin.com/in/amer-grozdanic
IG: https://www.instagram.com/@amergrozdanic
Tik Tok: https://www.tiktok.com/@amergrozdanic
Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!
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