Strategy Sessions Strategy Sessions Marketing Podcast with Pritesh Gadhia
Pritesh is the Managing Director of Accenture Song.
In this episode we discuss:
- Who Accenture Song are and what they do
- Managing the rebrand from Accenture Interactive to Accenture Song
- Streamlining dozens of companies under the new brand
- Managing the human implications of a rebrand
- The benefits of merging data and creativity
- The new brand of CMOs and how they need to be literate in both data and creativity
- The challenges of working around client silos to launch new work
- Knowing when you have enough data
- Marketing being “more than just the wrapping paper, but about what’s inside the box too
- Challenges for marketers coming into a recession
- Running a creative agency with an IT background
- The lessons from Gillette and P&G at the start of his career
- Building diverse teams and new thinking
- What Alex Ferguson taught Pritesh about leadership
- Managing mental health
Pritesh Gadhia
Pritesh has spent 20 years working in the digital space and has been involved in some of Accenture’s biggest digital transformations in the UK and Europe.
He joined Accenture Digital back in 2014 when it was first set up to develop the company’s experience technologies. Following Accenture’s restructure in March 2020, Pritesh was appointed to lead Accenture Interactive in the UK, now Accenture Song.
Pritesh is passionate about initiatives which champion Diversity and Inclusion and Mental Health issues in the workplace and has implemented multiple programmes which address these areas. His personal hero is Alex Ferguson and he draws on his management style in his current role.
Find Pritesh on Twitter and LinkedIn
Everything Else
The human paradox: From customer centricity to life centricity
Zaid Al Qassab talking about depression in Campaign Magazine. He was also a guest much earlier than this on the Strategy Sessions.
Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.
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Andi Jarvis, Eximo Marketing.