Focus & Vision Vision 6: 10-Year Target™
Feb 28, 2024
This discussion highlights the transformative power of setting a 10-Year Target for organizations. Gino emphasizes its role in providing clear direction and inspiring immediate action. Drawing from Jim Collins' research, he illustrates how successful companies achieve ambitious long-term goals. Listeners learn how to define their targets as SMART goals and why collaborative decision-making among leadership teams is crucial. With real-life examples like Starbucks and Nike, the conversation offers practical insights to align everyone in pursuit of a common vision.
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Long-Term Target Shapes Immediate Behavior
- A 10-year target goes beyond a standard goal and gives everyone a clear picture of the organization's direction.
- When leadership is united on the target, behaviors change immediately toward that future.
Make Your Target SMART And Compelling
- Set a 10-year target that is SMART: specific, measurable, attainable, realistic, and timely.
- Make it compelling so the whole leadership team is aligned and motivated by it.
BHAGs Link To Long-Term Endurance
- Jim Collins' research shows enduring companies set a 10–30 year larger-than-life goal (a BHAG).
- Choosing a longer horizon (10–30 years) helps create ambition that sustains decades of focus.
