Lay of The Land #178: Jared Anderson & Sandor Gyerman (Andor Creative) — 100M+ Organic Views, Gen Z Marketing, and Social Media Authenticity
Sandor Gyerman and Jared Anderson, the dynamic co-founders of Andor Creative.
Founded in 2018 when they were Sophomores at Cleveland State University, Andor Creative was born to find more innovative ways to produce advertising and marketing content for companies, bridging the gap between Gen Z and established businesses in Greater Cleveland.
Since inception, their campaigns have generated over 100 million organic views across various social media platforms and their impressive and growing list of over 50 clients includes industry giants like Mercedes Benz USA, Nissan, and Volvo USA, to prominent individuals including a dozen NFL players, all from their office in Downtown Cleveland.
In our conversation, we'll explore the origins of their friendship, the influence of D1 collegiate sports on their approach to business, hustling door to door to get the business off the ground, the influence Cleveland has had on their work, their creative process, their takes on Gen Z, how to break through the noise and stay relevant and authentic in the ever-changing world of social media, and lots more!
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LINKS:
https://andorcreative.com/home
https://www.instagram.com/andorcreative/
https://www.linkedin.com/in/sandor-gyerman-108979172/
https://www.linkedin.com/in/jared-anderson-03a1ba161/
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Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and many more.
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