Why Energy Trading Must Evolve for the Renewable Era with Rasmus Rode Mosbæk (Hybrid Greentech)

Sep 9, 2025

Rasmus Rode Mosbæk, CEO of Hybrid Greentech, shares his insights on the future of energy trading in a renewable world. He highlights the urgent need for flexibility in electricity markets as renewables rise. Rasmus discusses how market design impacts innovation and investment in energy storage, emphasizing the importance of transparency and short-term trading. He also outlines lessons from European systems and potential solutions for demand-side response, all critical for optimizing grid balance and integrating renewable energy effectively.

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INSIGHT

Vertical Integration Boosts Value Capture

Hybrid Greentech built a vertically integrated virtual power plant combining trading, multi-market optimization, asset interfaces, analytics and finance in one platform.
This integration lets them capture multiple revenue streams and operate as a responsible party and retailer.

ANECDOTE

Founder Story And Early Growth

Rasmus founded Hybrid Greentech in 2018 and ran it alone for the first 1.5 years before raising capital and hiring staff.
The company now has about 30 employees and operates in Denmark with broader European market analysis ongoing.

INSIGHT

Diverse Assets Need Complex Optimization

Their VPP aggregates batteries, 100,000+ EV chargers, domestic heat pumps and load banks, plus co-located PV and behind-the-meter C&I control.
This diverse asset mix requires complex forecasting and integrated EMS to optimize across services and degradation impacts.

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As renewables take a larger share of the power mix, the need for flexibility in electricity markets has never been greater. But while the technology exists. From batteries and demand response to interconnectors the challenge lies in creating the right market structures and incentives to bring it all together.

Today’s power markets were designed around centralised fossil generation. For flexibility to scale, they must evolve, ensuring that short-term trading, ancillary services, and long-term contracts all work in harmony. Without that, renewable integration will stall, and the cost of balancing the grid will rise.

In this episode of Transmission, Quentin is joined by Rasmus Rode Mosbæk to explore the future of energy trading and flexibility markets. They discuss how market design can enable faster renewable integration, why transparency and liquidity matter, and what lessons can be drawn from other European systems. Over the course of the conversation, they discuss:

Why flexibility is the missing piece in renewable integration.
How market design shapes investment and innovation in storage.
The growing role of short-term trading in balancing the grid.
Lessons from European power markets on flexibility and liquidity.
What’s needed to unlock the full potential of demand-side response.

About our guest

Rasmus Rode Mosbæk is the CEO and Founder of Hybrid Greentech, a Danish software company specialising in intelligent energy storage solutions. With an MSc and PhD in energy systems, Rasmus combines deep technical expertise with commercial insight to deliver smarter ways of integrating renewables into the grid. At Hybrid Greentech, he leads the development of HERA, an AI-powered platform that optimises virtual power plants and battery storage, helping asset owners maximise revenues, extend asset lifetimes, and strengthen grid stability. For more information on Hybrid Greentech, head to their website.

About Modo Energy

Modo Energy helps the owners, operators, builders, and financiers of battery energy storage solutions understand the market - and make the most out of their assets.

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