Follow the Gradient Go-to-Market Strategies and Scaling Lessons from Brite Payments Founder Lena Hackelöer
In this episode, Lena Hackelöer, founder and CEO of Sweden-based Brite Payments, shares her journey scaling a fintech company across 27 markets and multiple verticals. From entering new markets without local teams to hiring senior talent and balancing frugality with growth, Lena offers valuable lessons on building a sustainable and efficient business.
Key Takeaways:
- How to enter new markets without local teams
- Why personal outreach and customer recommendations matter in B2B
- Balancing vertical vs. regional sales strategies
- Lessons on hiring senior leaders at the right time
- The importance of maintaining a lean and cost-conscious approach
🎧 Tune in for practical advice on scaling your business, growing your team, and navigating the complexities of international expansion!
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