

262: Veg Jaunts & Journeys: How Kim Giovacco Built a Thriving Vegan Travel Community
Sep 9, 2025
Kim Giovacco, founder of Veg Jaunts and Journeys, has ignited the vegan travel scene with her small-group adventures since 2017. She shares how a simple birthday gift transformed into a thriving travel business, even through the pandemic. Kim highlights hidden gems like Berlin's vegan Christmas markets and unique plant-based safaris in Namibia. With 60% of her guests returning, she emphasizes community and compassion, inspiring listeners to embark on their own vegan adventures around the globe, all while enjoying delicious plant-based cuisines.
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Birthday Shower Sparked The Idea
- Kim realized she could plan trips for vegans during a food-coop birthday trip and instantly thought, "I could do this."
- She started the business part-time while keeping her full-time job and used vacation weeks to run early tours.
Bootstrapping With Your Day Job
- Start a passion business on the side while keeping your day job until it proves viable.
- Use vacation time and part-time launches to test demand without risking financial stability.
Severance Funded The Leap
- When Singapore's office closed she took a severance package, moved to Asheville, and bought a tiny house share to lower expenses.
- That cushion let her focus full-time on growing the tour business and survive early years and COVID disruptions.