Zack talks with the hosts of the Lunch Hour Legal Marketing Podcast, Gyi Tsakalakis, and Conrad Saam about how artificial intelligence is affecting consumer behavior and how your law firm should adjust to the changing market. Additionally, they discuss how to leverage AI to your advantage against your own marketing data to be more deliberate with your legal marketing spend.

Additionally, Zack and Jennifer discuss the Lawyerist’s annual Best Law Firm Website contest, where they dig into what makes a website “work.”

Links from the episode: 

https://www.youtube.com/@LHLM

https://www.gorillaz.com/

Chapters

00:00 Introduction to AI in Marketing

03:04 Best Practices for Law Firm Websites

06:11 The Importance of Emotional Connection

08:53 Innovative Website Experiences

12:08 Navigating AI's Impact on Marketing

15:02 Consumer Behavior and Marketing Strategies

20:42 The Impact of AI on Business Visibility

24:24 Leveraging AI for Client Insights

28:19 Data Analysis and AI: Transforming Marketing Strategies

32:44 Democratizing Data Access with AI

36:56 The Importance of Accurate Data Tracking

41:03 Practical Marketing Takeaways in the AI Era

46:12 lawyerist-podcast-outro.mp4

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