Digital Dominance: Proven Marketing Strategies to Grow Your Service Business BLISS in Business: How to Build Love Into Your Marketing Systems ...with Stephen Sakach
Summary
In this episode of Digital Dominance, Jeffro welcomes Stephen Sakach, founder of aiCMO.io and Zero Company. With three decades of experience spanning digital media, journalism, and marketing strategy, Stephen shares his mission to help SMBs build emotionally resonant campaigns using AI, not for efficiency alone, but for empathy. He introduces his BLISS methodology, focusing on infusing Build Love Into Scalable Systems. If you're a service business owner seeking marketing that genuinely connects with people, this episode is for you.
Takeaways
- Use AI to create more human, emotionally resonant marketing
- Start with purpose - why your business exists beyond profits
- Shift from features to feelings in your messaging
- Use the BLISS method: Build Love Into Scalable Systems
- Let empathy drive campaigns and team culture
- AI can help automate thoughtful, personal touches
- Emotionally connected brands build stronger loyalty
- Ethical AI use requires intentionality and values
- AI should amplify, not replace, human creativity
- Small acts of compassion create lasting business impact
Chapters
00:00 Intro: Marketing Noise vs. Emotional Resonance
02:10 Purpose-Driven Messaging: Beyond Profit
05:17 Why Emotional Connection Matters in Marketing
07:24 Introducing the BLISS Method (Build Love Into Scalable Systems)
10:00 Real-World Examples: Emotion-First Campaigns
12:23 How Small Businesses Can Use AI with Empathy
15:42 Ethics of AI: Persuasion vs. Manipulation
20:21 AI as a Creative Collaborator, Not a Replacement
23:06 Final Thoughts: Build Systems with Love
Links
Free High-Converting Website Checklist: FroBro.com/Checklist