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The Europeans | European news, politics and culture

The Oatly Chronicles Part 2: What’s The Housing Crisis Got To Do With It?

Oct 27, 2023
The podcast explores the controversial investments made by oat milk company Oatly and investigates the role of green capitalism. It delves into the transformation of Malmo into a startup city and the success of lactose-free milk alternative Odie. The episode discusses the controversy surrounding Blackstone's investment in Odie and its impact on the concept of 'Green Capitalism'. It also explores Blackstone's role in oil and gas companies, deforestation in the Amazon, and the housing crisis in Spain. The podcast raises questions about living in housing owned by asset managers and discusses the backlash faced by Oatly for its controversial investments.
38:45

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Quick takeaways

  • Oatly's controversial investments and alliance with Blackstone raised questions about the feasibility of green capitalism and the potential contradiction between sustainability goals and profit-maximization by investors.
  • Blackstone's involvement in housing markets and exploitation of the global housing crisis highlighted the need for reform in the industry, emphasizing the prioritization of profitability over social responsibility by asset management companies like Blackstone.

Deep dives

Oatly's Controversial Investments: Blackstone's Role

Oatly sought controversial investments to become a capitalist success and challenge the dairy industry. Blackstone's investment of $200 million, including celebrity investors like Oprah Winfrey, raised questions and criticism. Blackstone's environmental impact and connection to Donald Trump made the investment contentious. Blackstone's controversial involvement in housing markets and gentrification further raised concerns. Oatly's argument that accepting the investment would change big capital's mindset towards sustainability faced skepticism. Blackstone's vast assets and influence on Oatly's board of directors highlighted the power dynamics at play.

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