Join Ted as he sits down with Alex Su to explore the evolving role of AI and technology in transforming law firm operations and client service delivery. Together, they discuss the challenges law firms face in adopting new technology, balancing tradition with innovation, and driving efficiency without compromising trust or quality. Discover actionable strategies to navigate AI adoption, enhance client value, and stay competitive in the evolving legal landscape—tune in now!
In this episode, Alex shares insights on how to:
- Navigate AI adoption challenges in traditional law firm models
- Leverage technology for more efficient legal service delivery
- Address client expectations with innovative legal tech solutions
- Build and use proprietary AI systems within law firms
- Balance reputation management with technological disruption in the legal industry
Key takeaways:
- High hourly rates in law firms are justified by the trust, reputation, and additional value clients perceive, rather than the hourly service itself.
- Legal tech adoption is hindered by firms' reliance on trusted, longstanding reputations and a focus on reliable over experimental solutions.
- Firms integrating innovation with AI and automation can lower operational costs and increase profitability without sacrificing service quality.
- Outsourcing high-caliber contract attorneys for specialized projects, such as AI training, helps firms overcome staffing challenges and opportunity costs.
About the guest, Alex Su:
Alex Su is the Chief Revenue Officer at Latitude Legal, where he leads the company’s sales and marketing initiatives. With a career spanning nearly 14 years at the intersection of law and innovation, Alex has held key roles in legal tech startups, including as Head of Community Development at Ironclad. A Northwestern Law graduate and former attorney at Sullivan & Cromwell, Alex clerked for Hon. Edmond E. Chang in the Northern District of Illinois. Beyond his professional achievements, Alex engages over 250,000 followers across social media platforms and writes Off The Record, a newsletter exploring alternative legal careers and business development.
“Legal is not in the business of something like sales or marketing, where if you roughly get it right, it's okay. If you get it wrong just a little bit in legal, it has huge consequences.” – Alex Su
Connect with Alex Su:
Website: https://latitudelegal.com/
Newsletter: https://www.alexofftherecord.com/
LinkedIn: https://www.linkedin.com/in/alexander-su/
Twitter: https://x.com/heyitsalexsu
TikTok: https://www.tiktok.com/@legaltechbro
Instagram: https://www.instagram.com/heyitsalexsu/
Connect with Ted Theodoropoulos:
Website: https://getinfodash.com/
LinkedIn: https://www.linkedin.com/in/tedtheo
YouTube: https://www.youtube.com/@getinfodash/podcasts
Legal Innovation Spotlight