Will Higgins - Marketing and Social Media in Real Estate

Glenn Sanford, Founder, CEO and Chairman of eXp World Holdings, hosts eXpansion, a weekly podcast about #ProfessionalDevelopment and #PersonalGrowth, with eXp Realty ICON agents. This week, he is joined by eXp ICON agent Will Higgins.

Will Higgins is a visionary entrepreneur who is dedicated to inspiring and supporting others. He realized the importance of having a plan for his future and retirement, and made a change in his career to join eXp. With his focus on creating long-term sustainable wealth, he aspires to be a leader and partner for agents to achieve their wildest dreams.

In this episode, Glenn talks with Will about his marketing-oriented approach to real estate. Will initially found success in real estate utilizing Facebook ads. Since then, he’s expanded his social media strategy to focus on other platforms that have brought him success and contributed to his impressive sales volume.

Glenn and Will also discuss sales versus marketing, and the role the two play in attracting and converting leads.

__

Chapters

00:00 Introduction

01:01 Background and getting started in real estate

03:27 Facebook Ads & CRM

07:17 Sales vs marketing

12:25 Building a real estate team

13:20 Inbound lead sources

21:44 Joining eXp

24:35 Connect with Will Higgins

__

Follow us:

Instagram: https://www.instagram.com/exprealty_/ 

Facebook: https://www.facebook.com/eXpRealty 

LinkedIn: https://www.linkedin.com/company/exp-realty/ 

Twitter: https://twitter.com/eXpRealty 

Website: https://exprealty.com/ 

__

Guest: Will Higgins

Follow on Instagram: @willhiggins__

__

Are you an eXp Realty ICON agent? Want to be a guest? Contact us at expansionpodcast@exprealty.net 

To learn more about eXp Realty visit https://exprealty.com

__ 

Thank you for listening to this episode. Don’t forget to subscribe, like and comment on what you’ve learned! We love hearing from you. 

#RealEstate #Coaching #TeamBuilding #Mentorship #Marketing