Erica Buist: Why AI won't kill real journalism (Masterclasses from The London Standard)

In today’s episode, Nicola Barron from Masterclasses for The London Standard is joined by journalist and author Erica Buist. Erica has written for The Guardian, The Sunday Times, and Newsweek, covering everything from death festivals around the world to the internet’s strangest subcultures.

With AI reshaping the media landscape and the future of journalism under scrutiny, Erica makes the case for why quality reporting matters more than ever. She shares insights on pitching, storytelling, and standing out in a rapidly changing industry.

Erica will also be leading a journalism masterclass on Monday 28 April, covering everything from getting published to finding original stories—with the chance for one-to-one feedback on your work.

For more from Erica Buist:

Visit standard.co.uk/masterclasses to book her session.

Buy her book: This Party’s Dead is available now.

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