The Simple and Smart SEO Show Omni-Channel Marketing in 2025 with Raycheal Proctor
In this episode of the Simple and Smart SEO Show, I sit down with marketing strategist and agency owner Raycheal Proctor from Unlimited Mixed Marketing.
We chat the transformative power of omni-channel marketing, discussing how different channels can work cohesively to elevate visibility and results.
Raycheal shares her journey from classical musician to marketing maven and offers invaluable advice on leveraging SEO, paid media, and account-based marketing to create efficient, holistic strategies.
Packed with real-life case studies and actionable tips, this episode is perfect for entrepreneurs and marketers looking to optimize their brand’s presence across platforms.
Key Takeaways:
- The Power of Omni-Channel Marketing: Combining SEO with paid media and other channels leads to better results and long-term efficiency.
- Targeted Approach Over Silos: A hyper-targeted, account-based strategy can eliminate digital noise and deliver measurable success.
- Repurposing Content: Maximize content value by breaking it into smaller formats for blogs, emails, and more.
- Continuous Learning and Adaptation: Stay updated with marketing trends and maintain flexibility to pivot strategies as needed.
- Personalized Branding: Passive branding, like wearing branded apparel during webinars, can be a natural and effective marketing tool.
Memorable Quotes:
- Raycheal Proctor: "The long-term gains from SEO should directly complement the short-term gains from paid media."
- Crystal Waddell: "You gave us permission to define who we work with and create mutually beneficial relationships."
- Raycheal Proctor: "Doing what you love in a way that brings joy and profit is always a win."
Listener Action Items:
Text me your questions or comments!
Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.
Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!