In this episode, Olga Denisova, an experienced marketer in hypergrowth companies discussed topics such as B2B marketing, foundational marketing activities, and the impact of personalization efforts on revenue.

Olga also delved into their shared interests in medicine and classical music, discussing misconceptions about classical music and the challenges of playing the piano. She shared her experiences at Veeam and SEMrush, emphasizing the importance of clear responsibilities and onboarding processes in rapidly growing organizations.

She also discussed the future of SEO, the importance of attribution models in marketing, and the effectiveness of personalization strategies. The conversation ended about imposter syndrome and the importance of self-awareness and continuous personal development.