In this episode of The Pet Food Science Podcast Show, John Owen, Associate Director of Food and Retail at Mintel, shares fascinating market trends shaping the pet food industry. He highlights the growing popularity of fresh and refrigerated pet foods and examines how humanization is influencing product innovation. John provides valuable insights into consumer behavior and what’s next for premium pet nutrition. Don’t miss this chance to uncover practical strategies and predictions to stay ahead in the competitive pet food market!

"The pandemic heightened the emotional bond between owners and pets, increasing demand for premium pet food options viewed as healthier and more personal."

Meet the guest: John Owen, Associate Director of Food and Retail at Mintel, brings over 15 years of expertise in market research and consumer insights. With a degree in English from Middlebury College, John’s career spans advertising, strategic planning, and category analysis for industries such as grocery and pet food. His focus on fresh food trends, functional nutrition, and consumer behaviors offers actionable insights for pet food professionals.

What will you learn:

(00:00) Highlight
(02:07) Introduction
(08:48) Rise of fresh foods
(12:24) Kibble market challenges
(15:26) Consumer behavior drivers
(19:41) Role of functional health
(24:19) Future of supplements
(27:22) Final Questions

The Pet Food Science Podcast Show is trusted and supported by innovative companies like:

Biorigin

* Trouw Nutrition

* Kemin

- Corbion

- ProAmpac

- EW Nutrition

- Alura

- Symrise

- ICC

- Scoular

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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John Owen: Humanization in Pet Food Trends | Ep. 92