
The Pet Food Science Podcast Show John Owen: Humanization in Pet Food Trends | Ep. 92
In this episode of The Pet Food Science Podcast Show, John Owen, Associate Director of Food and Retail at Mintel, shares fascinating market trends shaping the pet food industry. He highlights the growing popularity of fresh and refrigerated pet foods and examines how humanization is influencing product innovation. John provides valuable insights into consumer behavior and whatโs next for premium pet nutrition. Donโt miss this chance to uncover practical strategies and predictions to stay ahead in the competitive pet food market!
"The pandemic heightened the emotional bond between owners and pets, increasing demand for premium pet food options viewed as healthier and more personal."
Meet the guest: John Owen, Associate Director of Food and Retail at Mintel, brings over 15 years of expertise in market research and consumer insights. With a degree in English from Middlebury College, Johnโs career spans advertising, strategic planning, and category analysis for industries such as grocery and pet food. His focus on fresh food trends, functional nutrition, and consumer behaviors offers actionable insights for pet food professionals.
What will you learn:
- (00:00) Highlight
- (02:07) Introduction
- (08:48) Rise of fresh foods
- (12:24) Kibble market challenges
- (15:26) Consumer behavior drivers
- (19:41) Role of functional health
- (24:19) Future of supplements
- (27:22) Final Questions
The Pet Food Science Podcast Show is trusted and supported by innovative companies like:
* Kemin
- Corbion
- ProAmpac
- Alura
- Symrise
- ICC
- Scoular
๐๐ถ๐๐๐ฒ๐ป ๐ผ๐ป ๐๐ฝ๐ฝ๐น๐ฒ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐๐, ๐ฆ๐ฝ๐ผ๐๐ถ๐ณ๐ ๐ผ๐ฟ ๐ฎ๐ป๐ ๐บ๐ฎ๐ท๐ผ๐ฟ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ.
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