Bloomberg Talks Ford Motor CEO Jim Farley Talks Rare Earth Supply
Jun 13, 2025
Jim Farley, CEO of Ford Motor Company, shares insights on the challenges of securing rare earth magnet supplies, critical for electric vehicle production. He discusses the implications of China's new export approval process on Ford's operations. Farley also examines the impact of fluctuating oil prices on vehicle demand, particularly for trucks and SUVs. Additionally, he highlights how Ford's racing efforts contribute to both branding and technological advancements, optimizing their approach in the evolving electric vehicle market.
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Oil Price Effects on Demand
- Oil price fluctuations strongly impact demand for trucks and SUVs, core to Ford's commercial segment.
- Stable mid-range oil prices benefit customers and sales, while big spikes reduce demand significantly.
Profit-Focused EV Strategy
- Ford focuses on profitable EVs by reducing battery costs and targeting commercial markets.
- EV volume grows but revenue stagnates due to price drops, highlighting challenges in scaling EV profitably.
Racing's Business Impact
- Ford leverages racing success to boost brand and tech development, recalling 1966 Le Mans legacy.
- Racing at Dakar and Baja directly influences off-road profits and vehicle technology transferred to road cars.