Alexis Nasard likes to express himself openly and with a minimum of jargon. It’s a skill that he developed early in his career, as he rose through the ranks at Procter & Gamble - and which later enabled him to thrive as Global Chief Marketing Officer of Heineken and then CEO of Bata Shoes.
Nasard’s gift for communication is one of the reasons he’s known in the industry as a “brand master”. And, as Jean-François Manzoni discovers, it also makes him an unusually forthright interviewee - sharing valuable insights and learnings from a career that spans four decades and multiple categories.
Among key takeaways in this episode: discover why corporate communications should be like olive oil; why 95% of PowerPoint slides can be done away with; and why every leader should strive for intellectual humility.
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