Experts on How Businesses Should Speak Out Amid Controversy

Harvard Business School professors Sandra Sucher and Peter Tufano and the Edelman Trust Institute’s Head of Research David Bersoff discuss their new article in Harvard Business Review with Justin Blake, Executive Director of the Edelman Trust Institute The piece gives guidance to business leaders on navigating contentious societal issues amid widespread polarization. “The pressure being put on companies to defend what they’re doing is forcing them to be more thoughtful about what issues they weigh in on and how,” David says. 

Read “How Companies Should Weigh In on a Controversy: A better approach to stakeholder management” in Harvard Business Review: https://edl.mn/48cTSdP