In My Non-Expert Opinion Using Physical Spaces as Mirrors for Our Online Business and Digital Worlds
272: The next time you walk through your favorite matcha cafe, see how you can emulate pieces of it in your online business.
Use the simple menu, with just 4 items, to inspire your offer suite.
Take in the physical space, filled with imperfect pottery and lush plants, to emulate the aesthetic in your next sales page, graphics, or email banner.
Study how the barista shares info, like where the matcha came from (directly from a five-generation Japanese tea farm in Japan - duh!), to tell stories about your business and offers.
And never stop sharing your work - just like this matcha cafe in NYC doesn't stop sharing its simple menu and matcha lore in fear of "being annoying."
If a cafe sells the same thing every day, year after year, decade after decade, why can't you do the same?
This quick episode is meant to inspire you to reimagine how a simple business can become the hottest thing since... well, matcha lattes.
Connect with Chelsea:
💻 Website
☄️SUPERNOVA doors open - starting Feb 2026
🪐 Pitch Perfect - next round Spring 2026, get on the waitlist!
📲 Instagram 📲
☎️ Want to send a voice note to the podcast and have Chelsea answer you on air? Do so HERE.
🫶 Don't forget to rate, review, and share in the group text. This podcast is free and ratings/reviews and shares are our currency.
🙌🏼 Want to contribute to IMNEO to show your appreciation (and keep us going?) Click HERE