Best of Season 12: S12E4 - Build Market-Dominating Content with Gong.io’s Devin Reed

700 customers, including Hubspot, Linkedin, and PayPal. $68.1 million in funding. 200+ employees. Next-level brand awareness. Category leader.

Do you think all that happens just from direct selling? Think again.

Gong has produced, in my opinion, the BEST content in the game. And it's reflecting in those numbers you see above (and oh yeah, nearly all of their content itself gets hundreds and thousands of views, likes, and comments). I've been a huge fan of Gong for the last year so I was really excited to get their Content Strategy Manager, Devin Reed, on for this episode. Devin started as Gong's second sales hire and achieved $1 million in sales before transitioning to content. How have they dominated with their content? Devin lets us inside the Gong war room and shares their creative process.

We also talk hip hop, can you guess Devin's favorite rapper of all time?

Find Gong online:

IG @Gong.io

Twitter @Gong_io

Find Devin @thereederco

And head to https://www.startuphypeman.com/articles/devin-reed-podcast for a blog post where Devin expands further on the topic.

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