Agricultural producers excel at production but often struggle with promotion—especially in direct-to-consumer (DTC) markets. In this episode, business growth strategist Brian Frankel joins Damian Mason to break down the five essential steps in a consumer's buying decision. They explore motivational factors, perceived value, customer expectations, and the mindset shift required to sell effectively to modern consumers. Whether launching a DTC brand or improving outreach, this episode delivers actionable insights for farm-based entrepreneurs and agribusiness professionals.
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Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.
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The Business of Agriculture Podcast