Today we’re going to talk about how to go beyond simply having happy customers or even loyal ones, and follow the examples of iconic well-loved brands and create a cult brand of your own.

To help me discuss this topic, I’d like to welcome Chris Kneeland, Co-Founder of Cult Collective and The Gathering.

RESOURCES

Cult Collective website: https://cultideas.com/

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#377: Beyond Customer Loyalty: Building a Cult Brand, with Chris Kneeland, CEO of Cult Collective