Dimple Rao, VP & Head of Digital Product Management & Experience Design at Chicos FAS

This episode of the RETHINK Retail Podcast was recorded live from our podcast studio at Shoptalk 2023. Guest Host Michael Zakkour sits down with Dimple Rao, Vice President and Head of Digital Product Management & Experience Design at Chicos FAS, a leading American retailer of women's clothing and accessories. Our conversation centers around Dimple's impressive track record for driving customer growth and revenue, and how it has helped her in her current position at Chico's FAS. We also discuss Chico's FAS's digital-first strategy and their ambitious goal of reaching $1 billion in digital sales by 2024. Dimple shares her insights on how the company is working towards achieving this goal and the challenges they face. Finally, we explore the company's strategy for targeting younger customers and whether this is a trend happening naturally or a deliberate strategy. Don't miss this insightful conversation with Dimple Rao, a trailblazer in the retail industry! If you enjoyed this episode, please let us know by subscribing to our channel and giving us a 5 star rating us on Spotify and Apple Podcasts. - - - - - - Host: Top Retail Influencer Michael Zakkour Produced by Gabriella Bock