Big Take Asia Toymaker Battles Trump’s Tariffs in Stores and in Court
Dec 24, 2025
Rick Woldenberg, the fourth-generation CEO of Learning Resources, shares his insights into the challenges faced by American toymakers under Trump's tariffs. He discusses how these tariffs directly impact importers like his company, leading to rising prices for consumers. Woldenberg also reveals the legal battle he's waging against presidential authority to protect his family's business, highlighting the complexities of manufacturing in the U.S. Additionally, he explores the significant strain these policies put on small retailers and innovation in the toy industry.
AI Snips
Chapters
Transcript
Episode notes
Dad 3D‑Prints Toys To Beat Price Hikes
- A father named Dylan found Number Blocks priced at $20–$30 and 3D-printed cheaper copies for his daughters.
- His home 3D-print hack highlighted consumer sensitivity to recent price hikes.
Tariffs Drove Big Cost Shock
- Tariffs forced Learning Resources to raise prices and accelerate moves from China to Vietnam, increasing costs dramatically.
- The company paid about $2M in 2024 and roughly $14M this year, squeezing margins and pricing decisions.
Warehouse Tour Reveals Diverted Investments
- Rick Woldenberg tours the 356,000 sq ft Vernon Hills warehouse that handles most Learning Resources orders.
- He explains automation and investments halted by tariff costs that diverted funds from expansion.