How CleverTap Handles Millions of Users during IPL for Dream11, MPL, Jio & more | SCALER POD 16

In this episode of Scaler Pod, we have Hardik Shah, VP, Engineering, CleverTap and Darshan Pania, Associate Director, SDK Engineering, CleverTap. They delve into the fascinating world of handling millions of users and take us behind the scenes of managing scale during events like the IPL (Indian Premier League), catering to leading platforms such as Dream11, MPL, Jio, and many more by delivering real-time omnichannel experiences. Darshan and Hardik explore the core aspects of CleverTap's capabilities, focusing on their proprietary database, TesseractDB™. They explain how TesseractDB™ plays a pivotal role in efficiently managing vast amounts of data, enabling CleverTap to deliver personalized and contextual user experiences in real time across multiple channels. They explore the significance of hyper-personalization, behavioural analytics, and AI-driven automation in enhancing user engagement and maximizing ROI. Also, discussing the challenges faced and the cutting-edge solutions deployed to ensure seamless user experiences during high-traffic events like the IPL. Darshan deep dive into the SDK, discussing how it acts as the bridge between CleverTap's platform and mobile applications, enabling the collection of valuable user data and facilitating real-time interactions. They explain the intricacies of integrating the SDK into various mobile platforms, discussing best practices and tips for optimizing performance and data accuracy. They discuss the architecture and technologies employed to handle millions of concurrent users, ensuring high availability, low latency, and efficient data processing. Hardik touches upon topics from load balancing to horizontal scalability, providing insights about the backend systems that make real-time omnichannel experiences possible. ScalerPod by Scaler is a one-of-a-kind podcast for engineers and tech enthusiasts. Our host Arnav Gupta talks to the leaders of the biggest tech companies from India and around the globe about the software engineering challenges they are solving and the products they are building for scale! Also, check out other Scaler Pod Episodes: https://youtube.com/playlist?list=PLLhBy6YSIT0DjPC-a9j-Alz21GHOjzrVe Timestamps:

00:00 Introduction

00:29 Day in their Life

02:12 How Darshan got into CleverTap and SDK Engineering

06:12 Hardik's Tech Journey

08:19 CleverTap's Processing Bandwidth and IPL Season

09:57 Handling Millions of Users during IPL and Challenges

14:38 Preparing and Testing for Massive Scale

18:32 Managing Realtime Data at CleverTap

22:52 User Profile Customizations, Omnichannel Experience and Retention

25:37 Storing Data at Scale, Analysis and CleverTap's Optimisations

30:09 Bridging between SDK and Backend

34:37 Handling Delay and Processing Realtime Data

35:38 Insuring Data Uptimes during events like IPL

37:52 Building their own Proprietary Database - TesseractDB™

42:52 Migrations and Downtimes

46:22 SDK Migrations, Updates and Challenges

48:16 Android X and Scheduling for Scale

54:09 Hiring at CleverTap and Onboarding Journey

1:01:23 Workflows for SDK Development

1:02:54 CleverTap's Plans around AI and ChatGPT

1:03:44 Outro

#IPL #Dream11 #IPL2023 #CleverTap #Scaler