The perils of "long tail" thinking

Resource Links:

• Check out the CaseFuel website
• Get your copy of The Legal Marketing Fastlane

Today’s new episode kicks off with a bold claim: SEO thinking has become the default lens that most attorneys view legal marketing. 

The problem? When SEO thinking seeps into other marketing domains, it can mean undesirable results. 

Many attorneys rely on SEO to get found. Unfortunately, there’s a slim chance of ranking for high-volume terms like ‘personal injury attorney’ (at least without a huge budget). So many opt for long-tail keywords. 

The hope is that many ultra-specific phrases will keep the organic traffic rolling in. In SEO, a long-tail mindset can work.

But having this same mindset in other marketing domains brings can tank results... and can lead to a wasted marketing budget. 

In today’s episode, host Jan Roos discusses what makes up a "long-tail" mindset. He explores why this mindset doesn't work for two other popular marketing domains (hint: you've probably tried at least one of them). 

There’s much more to learn in this episode about growing your firm, so tune in now!

About Our Host:

Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices

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