Evolving And Scaling The Data Platform at Yotpo

Building a data platform is an iterative and evolutionary process that requires collaboration with internal stakeholders to ensure that their needs are being met. Yotpo has been on a journey to evolve and scale their data platform to continue serving the needs of their organization as it increases the scale and sophistication of data usage. In this episode Doron Porat and Liran Yogev explain how they arrived at their current architecture, the capabilities that they are optimizing for, and the complex process of identifying and evaluating new components to integrate into their systems. This is an excellent exploration of the decisions and tradeoffs that need to be made while building such a complex system.

Announcements

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Your host is Tobias Macey and today I’m interviewing Doron Porat and Liran Yogev about their experiences designing and implementing a self-serve data platform at Yotpo

Interview

Introduction
How did you get involved in the area of data management?
Can you describe what Yotpo is and the role that data plays in the organization?
What are the core data types and sources that you are working with?
- What kinds of data assets are being produced and how do those get consumed and re-integrated into the business?
What are the user personas that you are supporting and what are the interfaces that they are comfortable interacting with?
- What is the size of your team and how is it structured?
You recently posted about the current architecture of your data platform. What was the starting point on your platform journey?
- What did the early stages of feature and platform evolution look like?
- What was the catalyst for making a concerted effort to integrate your systems into a cohesive platform?
What was the scope and directive of the project for building a platform?
- What are the metrics and capabilities that you are optimizing for in the structure of your data platform?
- What are the organizational or regulatory constraints that you needed to account for?
What are some of the early decisions that affected your available choices in later stages of the project?
What does the current state of your architecture look like?
- How long did it take to get to where you are today?
What were the factors that you considered in the various build vs. buy decisions?
- How did you manage cost modeling to understand the true savings on either side of that decision?
If you were to start from scratch on a new data platform today what might you do differently?
What are the decisions that proved helpful in the later stages of your platform development?
What are the most interesting, innovative, or unexpected ways that you have seen your platform used?
What are the most interesting, unexpected, or challenging lessons that you have learned while working on designing and implementing your platform?
What do you have planned for the future of your platform infrastructure?

Contact Info

Doron
- LinkedIn
Liran
- LinkedIn

Parting Question

From your perspective, what is the biggest gap in the tooling or technology for data management today?

Closing Announcements

Thank you for listening! Don’t forget to check out our other show, Podcast.__init__ to learn about the Python language, its community, and the innovative ways it is being used.
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Links

The intro and outro music is from The Hug by The Freak Fandango Orchestra / CC BY-SA