On this episode of The Community Exchange Podcast, we welcome Sam Mellor - VP, Marketing and Commercial Growth, NA, BBC. In our discussion, MSG and Sam discuss:

Sam’s career journey as a transformation marketer, leading organizations through inflection points across sports, media, and entertainment
The role of strategy, mission clarity, and organizational design in navigating change and growth
How the BBC translates brand value into measurable outcomes for both audiences and advertisers
Why prioritizing the end user is critical in building loyalty, trust, and long-term engagement
The disruptive impact of AI, Google Zero, and shifting search behaviors on publishing and media models
The need for publishers and AI companies to establish new frameworks for data use, content value, and accountability
Why community, storytelling, and brand ecosystems are key to sustainable audience relationships
Her outlook on the future of media, including personalization, platform diversity, and the role of friction in driving innovation

And more.

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